Green entrepreneurship’s role in resolving Green Campus Initiatives challenges in higher education

Abstract

Orientation: This study critically evaluates the Green Campus Initiative’s (GCI) efficacy in promoting Sustainable Development Goals (SDGs) within universities, noting limited contributions despite attention.

Research purpose: The investigation aims to identify and address challenges hindering GCI implementation in universities. The study recognizes GCI’s pivotal role in mitigating environmental degradation and global warming, impacting economic growth.

Motivation for the study: The motivation stems from the urgent need to combat environmental challenges, prompting a thorough examination of GCI’s effectiveness in universities to devise solutions for sustainable development.

Research design: Employing a qualitative research design, the study analyzes GCI challenges in higher education. Purposive sampling selects 61 participants from a GCI membership of 150, ensuring a comprehensive understanding of the issues.

Approach and method: This research study employed a qualitative research approach, utilising purposive sampling to select respondents who met specific criteria. The study included 61 participants who met the inclusion criteria out of a population of 150 GCI members.

Main findings: The research highlights GCI challenges, encompassing staff shortages, limited resources, inadequate equipment, organizational gaps, and insufficient working spaces. Recommendations emphasize transformative measures and innovative solutions to address these impediments.

Practical/managerial implications: Addressing GCI challenges is imperative for successful sustainable development strategies in universities. Practical solutions are essential to overcome resource constraints, fostering an environment conducive to GCI effectiveness.

Contribution/value-add: This study not only provides practical evidence for GCI implementation in higher education but also contributes to existing literature by identifying and analyzing challenges within universities. Moreover, it presents recommendations for financial regenerating strategies to augment GCI’s impact on sustainable development, enriching scholarly discourse in the field.