Original Research
A conceptual framework for ethical emerging digital technologies: A South African public sector perspective
Submitted: 10 September 2025 | Published: 06 March 2026
About the author(s)
Wiston M. Baloyi, Department of Business Management, College of Business and Economics, University of Johannesburg, Johannesburg, South AfricaNatanya Meyer, SARChI in Entrepreneurship Education, Department of Business Management, College of Business and Economics, University of Johannesburg, Johannesburg, South Africa
Dirk Rossouw, Department of Business Management, College of Business and Economics, University of Johannesburg, Johannesburg, South Africa
Abstract
Orientation: Emerging digital technologies (EDTs) have drastically reshaped global public services. With the growing uptake of EDTs, many governments have experienced increased efficiency, transparency and greater accountability. Contrariwise, the proliferating adoption of EDTs has always been triggered by ethical concerns and dilemmas (e.g. privacy and security) in their application.
Research purpose: The primary objective of this study was to present a conceptual framework for ethical EDTs of the South African public sector.
Motivation for the study: With the changing business setting, integrating ethics into EDTs becomes imperative for the South African public sector to render efficient and streamlined services to its citizens.
Research design, approach and method: This study adopted a constructivist worldview and a qualitative approach using the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) research technique.
Main findings: The study discovered the benefits of incorporating ethics into EDTs, including reduced cyberattacks, diminished bureaucracy, increased efficiency and enhanced productivity.
Practical/managerial implications: By developing a conceptual framework for EDTs, this study sought to contribute to policymaking and decision-making while advancing knowledge and providing far-reaching solutions to multifaceted social challenges in a turbulent business setting.
Contribution/value-add: This study provides an insight by critically appraising the literature and devising a conceptual framework, which is paramount in exploiting best practices of EDTs while considering critical ethical standards in strategic decision-making processes.
Keywords
JEL Codes
Sustainable Development Goal
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