The brand image and performance of small and medium enterprises: How can social responsibility activities help?

Chantal Rootman; Bomikazi Zeka

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Crossref Citations

1. Using experiential marketing to leverage the small and medium-sized enterprises’ brand repositioning and revitalisation
Boniface Okanga
The Southern African Journal of Entrepreneurship and Small Business Management vol: 10 issue: 1 year: 2018
doi: 10.4102/sajesbm.v10i1.128

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Acta Commercii | ISSN: 2413-1903 (PRINT) | ISSN: 1684-1999 (ONLINE)