Original Research
Some theoretical perspectives of co-creation and co-production of value by customers
Submitted: 25 October 2013 | Published: 15 May 2014
About the author(s)
Nic S. Terblanche, Department of Business Management, Stellenbosch University, South AfricaAbstract
Motivation for the study: No real attention was paid to the concepts of co-production and co-creation by marketing academics after the initial introduction of the concepts. Only after the year 2000 did co-production and co-creation begin to receive the attention of marketing academics, with a substantial increase in publications over the past few years.
Contribution/value-add: The objective of this article was to present an overview of the origin and development of co-creation and co-production in marketing, to draw a distinction between the two concepts and to address the implications of these concepts for various decision areas in marketing.
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Crossref Citations
1. The Nexus of CSR and Co-Creation: A Roadmap towards Consumer Loyalty
Naveed Ahmad, Miklas Scholz, Zia Ullah, Muhammad Zulqarnain Arshad, Raja Irfan Sabir, Waris Ali Khan
Sustainability vol: 13 issue: 2 first page: 523 year: 2021
doi: 10.3390/su13020523