Some theoretical perspectives of co-creation and co-production of value by customers

Nic S. Terblanche

Crossref Citations

1. Influence of co-creation signals on observers’ co-creation willingness: A self-determination theory perspective
Li Zhang, Na Zhu, Hui Wang
Frontiers in Psychology vol: 13 year: 2022
doi: 10.3389/fpsyg.2022.943704

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Acta Commercii | ISSN: 2413-1903 (PRINT) | ISSN: 1684-1999 (ONLINE)