Original Research

Biotechnology - The role of perceptions of consumers

P. Van Heerden, N. Lessing
Acta Commercii | Vol 2, No 1 | a29 | DOI: https://doi.org/10.4102/ac.v2i1.29 | © 2002 P. Van Heerden, N. Lessing | This work is licensed under CC Attribution 4.0
Submitted: 05 December 2002 | Published: 05 December 2002

About the author(s)

P. Van Heerden, BSI TechKnowledge/ International Data Corporation), South Africa
N. Lessing, Rand Afrikaans University

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The development of Biotechnology is aimed at creating improved products. Without the acceptance of biotechnology enhancements by consumers, the development of new products will be hampered. Consumers in different countries perceive genetic engineering differently. In this article the views of foreign and local consumers are investigated.


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