Original Research

Paradigm shifts and other prerequisites to facilitate the institutionalising of strategy in South African organisations

S. Kruger
Acta Commercii | Vol 3, No 1 | a43 | DOI: https://doi.org/10.4102/ac.v3i1.43 | © 2003 S. Kruger | This work is licensed under CC Attribution 4.0
Submitted: 05 December 2003 | Published: 05 December 2003

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S. Kruger, Rand Afrikaans University, South Africa

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South African organisations must undergo a mind shift and adhere to certain prerequisites to survive and be successful. It is evident that companies not changing their mindsets will not survive and be able to create a sustainable competitive advantage and to compete in world markets. Companies have to solve new problems with new paradigms, constantly create something better, something new, create new markets as opposed to increasing market share. The Third Wave development will lead to societal transformation. Moving to Third Wave will imply growth organisations to act like small entrepreneurial businesses that will have the benefit of speed and simplicity but also be able to implement strategy more effectively. Time is of the essence. South African companies have no other option but to move swiftly. The transformation from second to third wave is inevitable.


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