Customer experience, satisfaction and loyalty in business-to-business markets: Does the chain hold across customer segments?

Gert Human; Caitlin C. Ferreira; Jeandri Robertson; Michelle Whiterspoon

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Crossref Citations

1. Structuring customer experience in B2B services
Simonas Juozapas Raišys
Business: Theory and Practice vol: 27 issue: 1 first page: 143 year: 2026
doi: 10.3846/btp.2026.25718

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