Correction

Corrigendum: Customer experience, satisfaction and loyalty in business-to-business markets: Does the chain hold across customer segments?

Gert Human, Caitlin C. Ferreira, Jeandri Robertson, Michelle Witherspoon
Acta Commercii | Vol 20, No 1 | a899 | DOI: https://doi.org/10.4102/ac.v20i1.899 | © 2020 Gert Human, Caitlin C. Ferreira, Jeandri Robertson, Michelle Witherspoon | This work is licensed under CC Attribution 4.0
Submitted: 19 August 2020 | Published: 15 October 2020

About the author(s)

Gert Human, Department of Business Management, Faculty of Economic and Management Sciences, Stellenbosch University, Cape Town, South Africa
Caitlin C. Ferreira, Marketing Section, School of Management Studies, Faculty of Commerce, University of Cape Town, Cape Town, South Africa
Jeandri Robertson, Marketing Section, School of Management Studies, Faculty of Commerce, University of Cape Town, Cape Town, South Africa
Michelle Witherspoon, School of Management Studies, Faculty of Commerce, University of Cape Town, Cape Town, South Africa


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Abstract

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Keywords

relationship marketing; emerging market; interaction experience; customer satisfaction; market heterogeneity

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