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<front>
<journal-meta>
<journal-id journal-id-type="publisher-id">AC</journal-id>
<journal-title-group>
<journal-title>Acta Commercii - Independent Research Journal in the Management Sciences</journal-title>
</journal-title-group>
<issn pub-type="ppub">2413-1903</issn>
<issn pub-type="epub">1684-1999</issn>
<publisher>
<publisher-name>AOSIS</publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id pub-id-type="publisher-id">AC-20-899</article-id>
<article-id pub-id-type="doi">10.4102/ac.v20i1.899</article-id>
<article-categories>
<subj-group subj-group-type="heading">
<subject>Correction</subject>
</subj-group>
</article-categories>
<title-group>
<article-title>Corrigendum: Customer experience, satisfaction and loyalty in business-to-business markets: Does the chain hold across customer segments?</article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author" corresp="yes">
<contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3084-5042</contrib-id>
<name>
<surname>Human</surname>
<given-names>Gert</given-names>
</name>
<xref ref-type="aff" rid="AF0001">1</xref>
</contrib>
<contrib contrib-type="author">
<contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-9575-6676</contrib-id>
<name>
<surname>Ferreira</surname>
<given-names>Caitlin C.</given-names>
</name>
<xref ref-type="aff" rid="AF0002">2</xref>
</contrib>
<contrib contrib-type="author">
<contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3486-8292</contrib-id>
<name>
<surname>Robertson</surname>
<given-names>Jeandri</given-names>
</name>
<xref ref-type="aff" rid="AF0002">2</xref>
</contrib>
<contrib contrib-type="author">
<contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-5396-4044</contrib-id>
<name>
<surname>Witherspoon</surname>
<given-names>Michelle</given-names>
</name>
<xref ref-type="aff" rid="AF0003">3</xref>
</contrib>
<aff id="AF0001"><label>1</label>Department of Business Management, Faculty of Economic and Management Sciences, Stellenbosch University, Cape Town, South Africa</aff>
<aff id="AF0002"><label>2</label>Marketing Section, School of Management Studies, Faculty of Commerce, University of Cape Town, Cape Town, South Africa</aff>
<aff id="AF0003"><label>3</label>School of Management Studies, Faculty of Commerce, University of Cape Town, Cape Town, South Africa</aff>
</contrib-group>
<author-notes>
<corresp id="cor1"><bold>Corresponding author:</bold> Gert Human, <email xlink:href="ghuman@sun.ac.za">ghuman@sun.ac.za</email></corresp>
</author-notes>
<pub-date pub-type="epub"><day>15</day><month>10</month><year>2020</year></pub-date>
<pub-date pub-type="collection"><year>2020</year></pub-date>
<volume>20</volume>
<issue>1</issue>
<elocation-id>899</elocation-id>
<permissions>
<copyright-statement>&#x00A9; 2020. The Authors</copyright-statement>
<copyright-year>2020</copyright-year>
<license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/">
<license-p>Licensee: AOSIS. This work is licensed under the Creative Commons Attribution License.</license-p>
</license>
</permissions>
</article-meta>
</front>
<body>
<sec id="s0001">
<title></title>
<p>In the version of the article initially published, Human, G., Ferreira, C.C., Robertson, J. &#x0026; Whiterspoon, M., 2020, &#x2018;Customer experience, satisfaction and loyalty in business-to-business markets: Does the chain hold across customer segments?&#x2019;, <italic>Acta Commercii</italic> 20(1), a855. <ext-link ext-link-type="uri" xlink:href="https://doi.org/10.4102/ac.v20i1.855">https://doi.org/10.4102/ac.v20i1.855</ext-link>, the surname of the fourth author was given incorrectly. The correct surname should be Witherspoon instead of Whiterspoon in the &#x2018;Author&#x2019; and &#x2018;How to cite this article&#x2019; sections.</p>
<p>This correction does not alter the study&#x2019;s findings of significance or overall interpretation of the results. The authors apologise for any inconvenience caused.</p>
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<fn><p><bold>How to cite this article:</bold> Human, G., Ferreira, C.C., Robertson, J. &#x0026; Witherspoon, M., 2020, &#x2018;Corrigendum: Customer experience, satisfaction and loyalty in business-to-business markets: Does the chain hold across customer segments?&#x2019;, <italic>Acta Commercii</italic> 20(1), a899. <ext-link ext-link-type="uri" xlink:href="https://doi.org/10.4102/ac.v20i1.899">https://doi.org/10.4102/ac.v20i1.899</ext-link></p></fn>
<fn><p><bold>Note:</bold> DOI of original article: <related-article related-article-type="corrected-article" id="RA1" ext-link-type="doi" xlink:href="10.4102/ac.v20i1.855" vol="20" elocation-id="855">https://doi.org/10.4102/ac.v20i1.855</related-article></p></fn>
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