Section Details


Original Research - Special Collection: 17th IBC Conference

 
Issue Title
 
Vol 25, No 2 (2025) Innovativeness and aspirational appeal as drivers of market mavens in self-care product trials Abstract   HTML   EPUB   XML   PDF
Zinhle L. Dlamini
 
Vol 25, No 2 (2025) Anthropomorphic service recovery: the panacea following service failure of automated CSAs Abstract   HTML   EPUB   XML   PDF
Nobukhosi Dlodlo
 
Vol 25, No 2 (2025) Comparing green customer citizenship attitudes and behaviours in South Africa and South Korea Abstract   HTML   EPUB   XML   PDF
Christo Bisschoff, Sam Fullerton
 
Vol 25, No 2 (2025) The adoption of telemedicine by healthcare practitioners in South Africa Abstract   HTML   EPUB   XML   PDF
Margaret Cullen, Andre Calitz, Sasha Boucher, Prashna Buddan
 
Vol 25, No 2 (2025) Development of a mnemonic card game for sustainability literacy in Master of Business Administration programmes Abstract   HTML   EPUB   XML   PDF
Magdalena J. Grobler
 
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