Original Research

Establishing an intrapreneurial orientation as strategy: A framework for implementation

H. Jacobs, S. Kruger
Acta Commercii | Vol 1, No 1 | a1 | DOI: https://doi.org/10.4102/ac.v1i1.1 | © 2001 H. Jacobs, S. Kruger | This work is licensed under CC Attribution 4.0
Submitted: 05 December 2001 | Published: 05 December 2001

About the author(s)

H. Jacobs, Rand Afrikaans University, South Africa
S. Kruger, Rand Afrikaans University, South Africa

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Abstract

This paper describes a study aimed at increasing an organisation's ability to implement a strategy for establishing an intrapreneurial orientation effectively. Establishing an intrapreneurial orientation will be treated from a strategic management point of view, with the emphasis on the implementation phase of strategic management. As such, this study seeks to integrate theory and practice from the fields of strategic management and entrepreneurship.

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