Investigating brand romance, brand attitude and brand loyalty in the cellphone industry

Liezl-Marié Kruger; Stefanie W. Kühn; Daniel J. Petzer; Pierre G. Mostert

Crossref Citations

1. Moving from Cognitive Loyalty to Behavioral Loyalty through Brand Romance: Evidence from Hotel Industry of Iran
Amir Khazaei Pool, Farhad Hanifi, Vahid Reza Mirabi, Mohammad Javad Taghipourian
DETUROPE - The Central European Journal of Tourism and Regional Development vol: 10 issue: 2 first page: 4 year: 2018
doi: 10.32725/det.2018.010

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