Brand recognition in television advertising: The influence of brand presence and brand introduction

Charlene Gerber; Marlize Terblanche-Smit; Tracey Crommelin

Crossref Citations

1. How Jingles in Advertising Affect Retention and Recall of the Product
ASAD SHAKIL, Danish Ahmed Siddiqui
SSRN Electronic Journal year: 2018
doi: 10.2139/ssrn.3302192

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Acta Commercii | ISSN: 2413-1903 (PRINT) | ISSN: 1684-1999 (ONLINE)