The impact of packaging, price and brand awareness on brand loyalty: Evidence from the paint retailing industry

Manilall Dhurup; Chengedzai Mafini; Tshepiso Dumasi

Crossref Citations

1. The Effect of Brand Image, Price, and Brand Awareness on Brand Loyalty: The Rule of Customer Satisfaction as a Mediating Variable
Hendra Pratama, Budi Suprapto
GATR Global Journal of Business Social Sciences Review vol: 5 issue: 2 first page: 52 year: 2017
doi: 10.35609/gjbssr.2017.5.2(9)

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Acta Commercii | ISSN: 2413-1903 (PRINT) | ISSN: 1684-1999 (ONLINE)