Local and international celebrity endorsers’ credibility and consumer purchase intentions

Nyarai F. Nyamakanga; Mari Ford; Kim Viljoen

Crossref Citations

1. A comparative exploration of celebrity chef influence on millennials
Briana Cifelli, Jill Kurp (Maher), Theresa B. Clarke, Irvine Clarke
Journal of Foodservice Business Research vol: 23 issue: 5 first page: 442 year: 2020
doi: 10.1080/15378020.2020.1780188

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Acta Commercii | ISSN: 2413-1903 (PRINT) | ISSN: 1684-1999 (ONLINE)