The influence of electronic word-of-mouth adoption on brand love amongst Generation Z consumers

Semona Pillay

Crossref Citations

1. Exploring the Impact of E-WOM Information via Social Media on Customer Purchasing Decision: A Mediating Role of Customer Satisfaction
Jamal M. M. Joudeh, Fandi Omeish, Sager Alharthi, Nabil A. Abu-Loghod, Ahmad M. Zamil, Abdul Hakim M. Joudeh
Data and Metadata vol: 3 year: 2024
doi: 10.56294/dm2024.449

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